Add People, the online marketing specialists, offer some practical advice to help SMEs maximise the SEO potential from their social media strategy.
SEO has changed dramatically in recent years, not least with the recent panda and penguin algorithm updates, and Google acknowledges that how business owners use social media will play an increasingly important role in determining natural search page rankings.So now more than ever it’s vital for small businesses to have a social media presence, and make use of key platforms like Facebook, Twitter, Google+, LinkedIn and YouTube. Here are a few practical things to consider when developing a social media strategy with search engine optimisation in mind.
1. Update content regularly
Fresh content is vital to any social media strategy. Writing blogs and sharing them on social media pages are a great way of driving traffic back to a website, sends positive signals to Google and enables readers to spread the word and build an online footprint.
Fresh content is vital to any social media strategy. Writing blogs and sharing them on social media pages are a great way of driving traffic back to a website, sends positive signals to Google and enables readers to spread the word and build an online footprint.
2. Keep the audience engaged
Quantity is all well and good, but business owners should not compromise the quality of what they do. Getting likes, retweets, and +1s gives Google the signal that the content is to be trusted.
Quantity is all well and good, but business owners should not compromise the quality of what they do. Getting likes, retweets, and +1s gives Google the signal that the content is to be trusted.
3. Monitor social signals
Google has added social signals into its analytics tracking that enables users to view how many likes, shares, RT’s and +1’s they're getting. This means users can measure the effect of activity and, through a process of trial and error, focus on topics and strategies that work best for them.
Google has added social signals into its analytics tracking that enables users to view how many likes, shares, RT’s and +1’s they're getting. This means users can measure the effect of activity and, through a process of trial and error, focus on topics and strategies that work best for them.
4. Remember Google+
With 91% of all searches done through Google in the UK it would be naive to ignore their own entrant in the social media space. While Google+ does not have as many users as Facebook it is growing quickly and, suffice to say, it is easier for them to read the social signals on Google+ than on the other platforms.
With 91% of all searches done through Google in the UK it would be naive to ignore their own entrant in the social media space. While Google+ does not have as many users as Facebook it is growing quickly and, suffice to say, it is easier for them to read the social signals on Google+ than on the other platforms.
5. It’s not just about SEO!
Using social media to optimise a business site goes hand in hand with promoting a business. So communicate live promotions, unique selling points and generate some awareness. By sharing positive messages with prospects, providing advice and help where needed business owners are more likely to find a brand advocate who converts into a paying customer.
Using social media to optimise a business site goes hand in hand with promoting a business. So communicate live promotions, unique selling points and generate some awareness. By sharing positive messages with prospects, providing advice and help where needed business owners are more likely to find a brand advocate who converts into a paying customer.
Add People have been helping SMEs with their internet marketing strategy for 10 years. For more information on Add People, visit http://www.addpeople.co.uk, or follow them on twitter at http://www.twitter.com/add_people.
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