Wednesday 31 October 2012

Introducing www.link2portal.com


I’d like to introduce our business news and information website www.link2portal.com which publishes daily editorials, insight and opinion pieces in collaboration with leading trade association institutes, membership groups, national and local government, corporate clients, both domestically and internationally.
Our portfolio includes titles than cover multiple sectors including:


The website is mapped to Google news, so all the content appears in the latest news listing and can be easily found across the internet, and is also visible in organic news searches, and so will reach many unique people that may not have existing relationships with the website.

We are also found on the following social media platforms where we regularly interact with our readers.


There is also facility to leave comments on the website, to interact with the editorial team.

Company Mission
  • To deliver a truly robust and informative business to business platform that allows professionals greater insight and information at the touch of a button.
Company Overview
  • This portal offers authoritative insight, opinion and news across a series of industry sectors.
  • Our editorial teams are specifically tasked to deliver a daily digest of relevant content, news, business insight and intelligence that keeps business professionals abreast of current developments that affect their sector.
  • Link2 offers access to this prestigious content in an easy to use searchable online format that includes an archive that dates back to 2005.
  • Link2 also offers a multitude of web and live content, including debates, events, video, blogs and audio podcasts providing the widest range of multimedia content for each sector.
  • Link2 is the new media solution for trade associations and membership groups to communicate both with their members and the wider industry.
  
Andrew Hughes
Online Editorial Trader
Ten Alps Publishing
Trelawney House
Chestergate
Macclesfield, SK11 6DW

Phone: 01625 66 7634
Email: andy.hughes@tenalpsdigital.com




Friday 26 October 2012

How to import your Facebook followers list and contacts into your Google+ profile


You'll need a Yahoo mail, and a Gmail account for this.

Broadly, the steps involved are, you first transfer your Facebook contacts to your Yahoo mail. Then transfer the contacts from Yahoo mail to your Gmail account. And from Gmail into your Google+ profile.

Here's what you need to do:
Log into your Yahoo mail account
Click on Contacts
Then click on Import Contacts
You should see the Facebook icon, click on it
Follow the instructions on screen, to connect Yahoo with your Facebook account, and begin the import of your Facebook contacts into your Yahoo mail account
Once complete, in your Yahoo mail account click on Contacts
Click on Actions -> Export All
And export the contact list from Yahoo, as a Yahoo CSV file
Save the CSV file on your desktop
Next log into your Gmail account
In your Gmail, click on Contacts
Click on Import Contacts
Select the Yahoo CSV file you saved on the desktop, and start the import process (ensure you import the contacts into a new group in your Gmail, to keep them separate from the rest of your Gmail contacts)
Once the import is complete, click on Contacts
Select the group of contacts which you've just imported
Click on More, and click on Export
Export the contacts list as a Google CSV file and save it to your desktop
Now log into your Google+ profile
Click on the Circles icon
Click on Find people
Click on Import address book
Select the Google CSV file you've saved to the desktop, and all your Facebook contacts will now be in Google+!

How to import your Facebook followers list and contacts into your Google+ profile


You'll need a Yahoo mail, and a Gmail account for this.

Broadly, the steps involved are, you first transfer your Facebook contacts to your Yahoo mail. Then transfer the contacts from Yahoo mail to your Gmail account. And from Gmail into your Google+ profile.

Here's what you need to do:
Log into your Yahoo mail account
Click on Contacts
Then click on Import Contacts
You should see the Facebook icon, click on it
Follow the instructions on screen, to connect Yahoo with your Facebook account, and begin the import of your Facebook contacts into your Yahoo mail account
Once complete, in your Yahoo mail account click on Contacts
Click on Actions -> Export All
And export the contact list from Yahoo, as a Yahoo CSV file
Save the CSV file on your desktop
Next log into your Gmail account
In your Gmail, click on Contacts
Click on Import Contacts
Select the Yahoo CSV file you saved on the desktop, and start the import process (ensure you import the contacts into a new group in your Gmail, to keep them separate from the rest of your Gmail contacts)
Once the import is complete, click on Contacts
Select the group of contacts which you've just imported
Click on More, and click on Export
Export the contacts list as a Google CSV file and save it to your desktop
Now log into your Google+ profile
Click on the Circles icon
Click on Find people
Click on Import address book
Select the Google CSV file you've saved to the desktop, and all your Facebook contacts will now be in Google+!

This Chair Can Shrink Down to the Size of a Pizza Box—And Back

Andrew Liszewski


The downside to compact, energy efficient vehicles is their lack of cargo space. But designers around the world are hard at work ensuring that doesn't inhibit your ability to properly furnish your home. Like Carl de Smet who created this comfy foam lounger that smooshes down to a flat block that's five percent of its original size.
That's almost small enough to fit it in your glove compartment. And when you get home from the furniture store there's no assembly required either. The chair is actually made from polyurethane shape-memory polymers which can be deformed but will always return to their original shape and size.
They just need a little encouragement, like an electrical charge, or in this instance, a temperature of 70 degrees. This chair is just a prototype meant to demonstrate the potential of these new materials when it comes to furniture design, but the foam seat has been engineered to easily support the weight of someone using it. So microwave furniture might not actually be that crazy of a concept

Thursday 25 October 2012

Windows 8 Review: Incredibly Innovative, Incredibly Important, Not Quite Incredible


Windows. The central pillar of Microsoft and the modern computing world has also been, for the past several years, passingly easy to take for granted. Operating at varying degrees of mundane to tolerable, Windows has been a bore; a groan and a what-can-you-do shrug. No more.
With the intersection of PC and tablet interface in Windows 8, Microsoft hasn't just made a gamble on its Metro interface (Microsoft doesn't call it that anymore, but we have for months and will continue to) catching on; it's introduced a whole new set of variables to an overwhelming frontrunner. It's like Usain Bolt going home and training to run the 100m while playing the bagpipes. The degree of difficulty is staggering. The ambition behind it admirable. And the execution? Not half bad. But not quite there yet, either.
Using Windows 8 is pleasant, especially if you don't have to do anything in a particular hurry. It's a totally new way of thinking about how you want to operate in a desktop OS—and maybe not entirely in the way you think. But it also seems like a rough draft of a deeply interesting idea.

Why It Matters

Why does Windows 8 matter? Ha! Ha ha ha ha ha. Simply, this is the first time that you will have to re-learn how to use Windows on a basic level since 1992. Windows is the most central piece of software in the world, and it is undergoing a major paradigm shift. It's the New Deal, for PCs.
This is a chance for Windows to really stretch its legs. Windows 7 was a strong, totally acceptable OS. But it always felt like it was making up for the sins of Windows Vista before it. Windows 8 can claim an identity of its own.
Moreover, every PC that can run Windows 7 can run Windows 8. That's especially notable, because the system requirements for Windows 7 didn't budge from Vista's. That's three Windows updates in a row all running on the same machines. This is Microsoft doubling down, throwing specs out the window, and trying to deliver performance, good design, and usability.

Design

Windows 8 is a dramatic change from previous versions of Windows. But only if you want it to be. The old desktop—basically everything you would see in Windows 7—is still there, with its taskbar and folders and windows. It's still there, but now there's a new layer of the OS that's built around information and visually driven "tiles" that display things like message snippits, the weather, sports scores, or photos. The name for this layer is still up in the air, but we're calling it Metro here. It is designed to be touch-friendly, but it exists in the PC version because Microsoft has merged its tablet and PC operating systems.
Even if you're dead-set on changing absolutely no part of your Windows day-to-day while using Windows 8, there's one part stands out even on the desktop: Metro remakes all of your windows. Instead of the glassy, transparent, rounded look of Windows 7 (Aero Glass), the new windows are sharp, with solid colors and cleaner lines. It's a superficial change, but it affects the entire visual makeup of the desktop.
The move away from Aero Glass gives apps on the desktop a visual fidelity that has been missing for a long time. Things feel solid. Like they fit together. Like they're not just haphazardly pieced together chunks of pixels and code. And the uniformly colored window panels that fade to gray when they are not selected do an excellent job of drawing your focus to the task at hand. It's an extremely sophisticated boost to the user experience.
A nice little bonus is that Microsoft's new streaming music service, Xbox Music, is automatically attached to your account, and active in the default Music app. Think of it as a built-in Spotify. That means you'll literally be able to just start up Windows 8 for the first time and play free music right away. That's a great touch.
Windows 8 Review: Incredibly Innovative, Incredibly Important, Not Quite Incredible

Using It

Don't be afraid of Windows 8. If you don't like using Metro, you really don't have to beyond landing in the tile screen when you boot up; you can think of it as a big, stylish app drawer. Otherwise, you can use the desktop for everything you do now in Windows 7. If you use Metro as nothing more than that, your base Windows experience will still be improved by Windows 8. From the basic level, like the design of the windows to improved security features like the new virus and malware detectors that come by default in Windows 8.
For everyone else, it's a fresh start.
At the core of Metro is an idea: You don't need all that crap. The 78 plugins on your browser, the half dozen launcher apps you have running in the background, and all the assorted rippers, encoders, notifiers, and shorteners—you can shove 'em. To extend the metaphor, that's not crap that you would keep on your actual desktop. It would be in your junk drawer—the one on the left-hand side of your desk with the rubber bands and the stale Cheetos in it. Windows 8 takes that central idea, incubated in Windows Phone, and codifies it into a hard philosophy with full screen apps that make the insane levels of multitasking we do impractical. You will simplify your workflow. Because we're going to make you.
And fine, sort of. But for a traditional computer, a move away from the desktop mentality brings a new challenge. We're tied to the desktop as much for a place to reset as for organization or multitasking. It's a state of rest, almost. It serves as a visual anchor that operating in Metro lacks: There's no place to default to and get your bearings, and maybe figure out where the hell you stuck that app. And without that anchor, as nice as using any specific app is, it can be really hard to reset.
Before we go any further, let's get this out of the way: Using a mouse with the Metro interface is actually really great. It's the scroll wheel. You know how you were totally afraid that dragging the screen metaphorically with your mouse is going to be the worst thing ever? Yeah, not actually how it works. You just scroll around from side to side with a scroll wheel, or you can use two-finger scrolling with the trackpad.
And while it doesn't make visual sense to open the Metro start screen and just start typing, once you learn the behavior—doesn't take that long—you can use it as a megapowered Start Menu if you really want. That's an especially attractive option if you're using a second display, since you can keep Metro, or a few full screen Metro apps, off to the side, and a whole screen of nothing but desktop on your main screen.
Windows 8 Review: Incredibly Innovative, Incredibly Important, Not Quite Incredible

Getting a Bit Lost

Metro apps filling up your screen radically changes how you use them. You can't open a second window of the Metro Internet Explorer, for example. And your Mail and chats and everything else, so long as it's in a Metro app, will all have to live in a single window, though possibly with multiple tabs. That's a radical change from what you're probably used to in other versions of Windows. It's sort of like full-screen app Spaces in OS X, but better: since you can append a second Metro app to either side of your screen that stays put no matter what app you're in.
But here's where the visual anchors come in, and they manifest in a few different ways. In OS X, you get a horizontal movement metaphor betwen your Spaces—which includes full screen apps. You can maintain a sense of where you are, and where your stuff is. In Metro, you just sort of zap from one app to the next, with a sort-of shaky four-finger swipe to take you backward. But changing apps without using windows+tab or alt+tab always feels disorienting. It's the difference between walking past a series of paintings on a museum wall and flipping through a slideshow of them on a projector. And it's an issue on a PC because a typical workflow demands a lot more switching back and forth than you'd do on a tablet, where it isn't an issue at all.
Being locked into one window in Metro IE (Metro Chrome retains its tabs) is also disorienting at first. We're so used to multi-layered browsing that not being able to toggle between tabs and windows at once, over the same space, seems awful. But give it a chance and the strength of the narrowed down Metro experience manifests. Being trapped in one window really is more... tranquil? There's just less of an inclination to rapid fire off extraneous tabs, windows and searches instead of focusing on what you're reading. And if you want nothing to do with it, again, the old desktop browsers are right where you left them.
If you're knee-deep in Metro apps, though, you have some new problems. There is no obvious visual cue as to whether or not an app is open. And unlike mobile operating systems, which don't need to be actively running, say, Mail to pull down your mail, you actually need to have your apps open for them to work properly on a Windows 8 PC . Similarly, the full screen apps make it hard to see what you've still got running, so you end up leaving a ton more apps open than you otherwise would. The display-wide apps are a beautiful effect, but they also give back all the where-the-hell-is-that-window ground that Aero Peek—the transparent look through your windows to the desktop from Windows 7—gained in desktop mode.
One of the core differences between a PC and a tablet experience is the number of things you feel like you should be able to do at once. And it's another point where Metro needs to figure out how to make better use of the space it does have. One thing that immediately comes to mind is being able to use more than one sidebarred Metro app. The way Notifications work is indicative of this disconnect. Notifications look lovely, displaying in the top right corner with some information about what just happened, and then fading away. But unlike a desktop environment, when you click through, you're shot all the way out of what you were doing and into another full screen app, just for an IM, or whatever. Twitter, Mail, and Messaging are all obvious candidates for that sidebar slot. I'm sure you can think of others. If you're working in Metro, you can only have one.
And maybe some apps should never be allowed to be full screen—like Messaging, which looks absurd taking up your entire display.
The build itself seems fairly stable. Loading 25-plus apps managed to crash the Metro Party, but they resumed in their pre-crash states just fine. Performance from desktop mode to Metro mode is fairly equivalent. The Metro version of IE10, for instance, outperformed the desktop version in HTML5 browser benchmarks, but not by a huge margin. (Desktop Chrome blew both out of the water, for what it's worth.)

Gestures

Windows has had "gestures" for a while now, but that is to say, it's had some bootleg two-fingered scrolling, and whatever off-brand multitouch OEMs cobbled together. But this is its first taste of big boy gestures. As a whole, they perform pretty well. The Charms gesture from the right side of the trackpad is especially wonderful.
Additionally, if you're using one of the new convertible Windows 8 computers, or one of the traditional laptops or all in one computers with a touchscreen, you'll find yourself reaching up and touching the screen much more than you'd think. Intellectually, it can be a hard thing to accept if you haven't experienced it, but it's definitely a nice feature to have.
That said, it's telling that the single most troublesome gesture in Windows 8 on a PC has nothing and everything to do with the experience on a tablet. It's the one-finger swipe from the outside left side of the trackpad. This gesture yanks you out of the app you're in, and shoots you over to the next. Except it's designed to work on a 10-inch tablet, not a 3-inch trackpad. So while you are just casually zig-zagging your finger around the trackpad while browsing—an action you'd only rarely do at the edges of the screen on a tablet—you're likely to accidentally catapault yourself into the next app over. Same goes for if you swipe too far while opening the Charms panel—where you can access settings and features and actions—with a swipe from the right. (In more recent builds of drivers we've seen, this seems to have been corrected by making these gestures much harder to trigger—though that has the splash effect of making them somewhat frustrating to use when you actually want to.)
The lack of customization in Windows 8 breaks down to two things: a lack of options for you, and a somewhat stunning lack of options for Microsoft. Let's start with the you-facing problems first.
Settings need work. Well, more bluntly, Windows 8 needs settings. More of them. Or in some cases, like, any. This is "Uhhh, I don't think you can actually change any of the gestures. Can that be right?" sparse.
The other reason behind the lack of options is a little more troubling: Microsoft continues to be unable or unwilling to pull more and bigger partners into its baked-in wonderland. First party Messages on a phone or tablet not having Google Talk or AIM is one thing; we (for now) accept limited functionality on mobile devices. But this is a desktop client that's going to, hopefully, serve as your main chat and communication hub. That can't happen without Google or AIM.
Windows 8 Review: Incredibly Innovative, Incredibly Important, Not Quite Incredible

What Metro Can't Do


The thing about Metro apps is that even though they are mainly pushing an aesthetic and point of view about the operating system, they also hamstring really basic functions.
While, stylistically, the interesting answers and points are in design and philosophy and selection and features and everything else, the crux of the issue might come down to something simple, central, and horribly rote: File management.
The sad, somewhat predictable truth is that the fundamental act of moving a file from one folder to another—the drag-and-drop action that was probably one of the first three things you learned to do on a computer—is kind of terrible in Metro. How could it not be? But in practice, you cannot, say, drag an image off of a web page and onto your desktop or into a folder. You can't drag files into a media player. All of that has to happen through right clicking and menus and ways of entering information and intentions that are almost entirely anthetical to Metro's manifest destiny of intuitive, natural input and interaction.
Going forward, that can mean a few things. Maybe Metro just needs to evolve. This is its first run in a true desktop environment, remember, so it will definitely see things like upgrades to Charm functionality that lets you use that space as a visual clipboard. Or maybe Microsoft just decides to keep the desktop around as a utility belt for when you need to do anything like that—though that wouldn't help much with the problem in Metro apps.
The visual disconnects are a real issue that should be addressed. It's not a small thing; Microsoft's goal is to make Windows as easy and friendly to use as possible. But who would intuit just looking at the Metro start screen and typing away? Imagine showing up to your government job and trying to make sense of this oddly stylish screen...
The central question surrounding Windows 8 and the Metro UI is this: Will this actually stick as an interface for PCs?

The RT Issue

We're talking here about the full version of Windows 8, but it's worth taking a moment to touch on Windows 8 RT—especially since it's so hard to tell the difference between the two. Windows RT is the ARM-powered version of Windows 8, and features the same "modern" UI paired with a limited version of the desktop that handles Office apps, Notepad, and simple file management. We've covered its limitations elsewhere, and although it's at first blush practically indistinguishable from full Windows 8, you wouldn't want to use it as a full-on desktop replacement.
As a mobile OS, though, the Windows 8 design is instantly addictive and wonderful. Tiles and the pervasive design language of the software were built for touch. But many of the apps, like the aforementioned Messaging and Email, which are central to the experience on any device, still need work. They don't feel as full-featured as what you get from Android and iOS. And even though the start screen's live tiles are supposed to stand in for this, you'll really miss having a notification center.
In all the ways that the desktop Windows ecosystem is humongous, mature, and robust, the Windows RT ecosystem in the Windows Store is not. Customers who are accustomed to fully populated stores from Apple, Google, and Amazon will find much missing there. That's RT's primary limitation—and difference from Windows 8—right now, and something to consider. At the very least, wait until the Windows Store fills out its RT offerings a little more before you commit.
Windows 8 Review: Incredibly Innovative, Incredibly Important, Not Quite Incredible

Will Windows 8's New Look Actually Affect You?

No, not yet, not if you don't want it to. If you want, you'll be able to operate more or less as you have in Windows 7, with some minor changes, mostly for the better. That's what desktop mode is for. But the writing is on the wall. Nearly all of the features in need of upgrades that have been left largely untouched are associated with the non-Metro desktop and its structure.
Pros:
  • Metro redesign actually makes Desktop way more pleasant
  • Two-display support is pretty solid, and useful for mixing Metro with desktop
  • Real gestures on Windows. That work!
  • The Metro Start screen is an awesome dashboard/app drawer
  • Free streamed music through Xbox Music by default
Cons:
  • Limited selection of Metro apps in the Windows Store
  • Simple actions in Metro apps, like searching, can be deceptively hard to complete
  • Metro apps can be visually confusing when multitasking
  • Laptop touchpads don't make the most sense
  • Some apps, like Mail, feel unfinished
Gizrank: 3.5 stars

Should You Buy It?

Many of you won't have a choice. This is the operating system that will come pre-installed on your PC for the foreseeable future. And that's a good thing! If you're thinking about upgrading, well, that means you actually care about this thing. And if you care about this thing, you should definitely give it a try. Especially for $40 flat and $15 if you bought a PC recently.

Test Notes

  • Networking is cleaner than it has been—the wireless connection pane is now tucked into the Metro sidebar options, and the desktop icon boots you there. It's an improvement. But Homegroups—the "easy" grouping Windows gives you to share files across a home network—are still fairly confusing, and ethernet isn't quite as plug-and-go as it could be.
  • Where your apps go when you're using two screens can get downright confusing. Despite relatively grand promises about how Windows 8 will work on multiple monitors, the way the entire Metro interface slips from one display to the other is jarring.
  • Strangely, the Mail app seems to be bereft of many of the features that make the new Outlook, and even the Windows Phone mail app, so good. Things like threaded messages, joint inboxes, and notifications aren't working yet. Mail is a bigtime app to not be up to par, but that's softened a whole lot by how great Outlook is on the web. Still, Mail needs some updates to be something anyone who cares about email would actually want to use.
  • Other apps are missing strange functions as well—like the absence of a buddy list in Messaging.
  • Overall, there is an over-reliance on the Search charm to navigate you around your apps, to the point where there's no way to search from the Store's home screen. It makes sense that Microsoft wants to highlight its core OS infrastructure, but not at the cost of ease of use.
  • The relative lack of third party Metro apps in the store isn't a huge concern, since release is still more than a month away, but it's still something to think about. A Windows platform will never be as thoroughly ignored by developers as the Wii, or even Windows Phone, but in the absence of Office on the install we received, I am writing this review in freakingNotepad because every other app is a totally broken beta, unacceptably slow (even for you, Evernote), or just plain non-existent.
  • The traditionally bad Control Panel layouts are back just as you remember them too. Category, Large icons, Small icons—they're all terrible to use, and passing comical when you realize that they're nested in a neat, functional new Metro window.
  • It's also totally nuts that you still, after all these years, can't pin a folder to the taskbar in desktop mode.
  • Media-wise, Windows Media Player is just as dumpy as ever. But it generally gets out of your way when you need to play something, and you can always use other, better apps. The real takeaway is how good Music and Videos are.


This is a review of the Release to Manufacturing (RTM)—final—version of Windows 8. It was originally published August 15th, 2012, and has been updated to reflect developments since then.


Business Consort brings you 6 steps nearer to social media success


Social Media marketing brings with it greater engagement but many businesses make the classic mistake of selling not telling!
Social media engagement will reap the rewards.
For example, don’t send these awful welcome emails listing in great detail the vast array of services and products that the business provides.
Establish the need first and build the relationship!
1.) Engage at the point of connection
Try sending a welcome message to thank someone for joining the network and ask a question – Get them to engage back because as soon as interaction is gained the stronger your relationship is.
Segment social networks based on your sales cycle – Send a Welcome email – Fact find – Is there a need? – Send more information – Set up a meeting? – Add them to email newsletter - Send out polls or surveys.
Offering downloadable guides adds value and sending links to video tutorials are good way of engaging and getting a network to interact with a brand.
2.) Attracting new people to grow social networks
A common stumbling block is growing a social network and how to get new people involved.
Start with the people the business knows - that is the easy bit!
The key to social media is to draw target markets in by engaging through discussion – Ask questions and initiate participation – Fact find and establish a need.
Asking something like - How do businesses use social media? start the conversation and bring people to discuss a topic. Don't just promote.
3.) Remember it's 2 way - It's called social networking after all!
Often businesses are so hung up on getting their content out and getting their own network to comment, like or share they forget to engage with others conversations and content.
4.) Content is key and appeal to your networks egos
Networkers are visual creatures and as there is more and more content to compete with such as 100,000 tweets a minute means you have to stand out from the crowd.
With social networks such as Facebook whereby people spend over 1.3 million years of eye time this offers a great platform for increased visibility.
Use bite size videos to get your message across instead of just using text as content.
Remember the objective is engagement - If a business wants to achieve this then it's got to be worth commenting, liking or sharing.
Engaging isn't just about spreading a message but can be as simple as strategies that appeal to the people in a networks egos - Halls of fame, get them to compete for the most active networker and reward with discounts and offers.
Perhaps get networks to help reach a goal - "Help company X get 10k Facebook fans and all fans will be rewarded with a free XYZ"
When a networker uses a social network they don't trawl endless amounts of posts but search for their topic of interest - Include keywords in content to make sure you are seen and don't forget to hashtag!
5.) it's all about reach and viral fame
A good site to see you social engagement (how many comment, likes and shares) as well as monitoring calls to actions such as URL clicks is http://www.sproutsocial.com.
This tool is free to try for 30 days and also offers great tools to discover new people to follow and connect with as well as monitoring reach - How far did your content go!
Reach is used to determine your viral fame - So if 10 people share your post and they each have networks a million strong then you reached 10 million plus whoever is in the businesses own network. 
Lastly but just as important see top posts by influence (reach) and engagement and build on them for your next high impact post!
6.) Know what works and don't plan too far ahead - Trending is not next week it's now!
Remember to do some social listening about your area of expertise and also your own company name and brand.
Google alerts are easy to use and take seconds to setup.
Benchmark where you are now and set clear Key Performance indicators (KPI's) - Know your goal.
Use a metrics tool such as Google analytics to see which network is sending you the most web traffic - Simply set up 'social settings' in the 'Admin' section.
List all your social URL's and blogs etc.
See where your website sits among all 645 million live websites in the world - http://www.alexa.com will help you see your global and UK ranking as well as audience demographics, time spent on site, per page and bounces.
For more social and digital media tips check out Dawn McGruer FRSA's video filmed at The Telegraph.




Wednesday 24 October 2012

25 Questions to Ask Social Media Monitoring Providers


Are you looking to monitor social media? You should be. Not only will you find out what your consumers (and potential consumers) are saying about you, you’ll find out what they are saying about your competitors, what your competitors are doing in the space, as well as learn valuable insights.
Below we’ve compiled a list of 25 questions to ask any prospective social media monitoring partner. You may need all of the questions, and you certainly should have a few of your own, but these should help get you going in the right direction for finding what’s best for your needs.
When considering a social monitoring platform/service, be sure to ask the following:
1) Do you offer access to historical data and if so, how far back can we go? Will we have access to historical data prior to when we started our monitoring, or only for data we have already pulled?
2) If we delete search results/terms/queries, can we access that data again in the future, or are they completely lost?
3) Is there a limit to the number of returns we can receive in a given time frame? For example, if there were one million comments/pieces of content relevant to our search, would we be able to see them all, or would we be limited to just a sample?
4) Are we limited in the number of queries (projects, search terms, clients, etc.) we can set up within the platform?
5) Can you provide us with a list of all sources of monitored content (for example, Twitter, instead of “microblogs”)?
6) Do you have firehose access to Twitter or is the feed limited (i.e., will we see all the results or just a sample)? Do you have full access to data from other sites as well or just a sample? What sampling restrictions are there?
7) Do you pull data from any location-based services such as Foursquare? If so, which ones?
8) Do you pull data from forums? Can we add specific forums to target? Can we add other sources such as trade/industry-specific websites?
9) Do you pull data from review sites such as Yelp and TripAdvisor? How about reviews from retailer sites such as Amazon, Best Buy, Target, and others?
10) Do you pull comments on a blog/article post (or can we pull them)? For example, if there is a post or thread that matches our keywords in the main post, but the comment does not mention the keywords, can we pull in those comments? Or can we only pull in items that match the keywords?
11) Do you offer metrics and/or insights on top of matched data? For example, can we see how many comments an article received, how many views a video received, how many shares a post received, and other similar numbers?
12) How does your platform calculate sentiment? Is it manually or auto scored? How accurate is it (percentage-wise)?
13) Can you block specific sources? For example, can you cull results from a specific user on Twitter, but still pull in @ mentions of that user? Can you block specific domains?
14) Do you pull data from mainstream media (e.g., NY Times, AP, WSJ, etc.)? What is the divide between mainstream media and blogs? For example, would we get results from the NY Times andWSJ, or are they mainstream media? Would we get results from their blogs, which often are simply mainstream extensions? Is the data/results exportable to Excel? If so, is there a limit?
15) Can we filter data by location or limit results to specific geographic locations (state level, city level, DMA, ZIP code)?
16) Is all data gathered in real time with real-time updates, or is there a delay before we see the results? If there is a delay, how long is it?
17) In addition to monitoring for content, can the platform also identify potential influencers/brand advocates/ambassadors?
18) Can you engage/post content through the platform? If so, on what services?
19) Can you schedule future posts/updates from the platform?
20) Can you allocate jobs to specific team members?
21) Can the platform be integrated with other services? Is there an API?
22) Can you monitor in multiple languages?
23) Will we have an account representative or search specialist who will help us craft search queries?
24) Can multiple team members be logged in at the same time?
25) What is the cost breakdown? Is it one price, or is it based on tiers and results? Is there a cost for historical data?

There is a wide range of monitoring options that run the gamut from free and low scale to very expensive and in great depth. You’ll have to decide which services are best for you based on your requirements and what you’re looking to get out of them.

Authored by:

Jeff Peters

Jeff is a social media advocate for The Halo Group, a marketing communications and branding agency in New York,  and their clients; a generator of buzz, awareness and conversation. He is a thought leader and a creative thinker who pushes the boundaries of marketing and communications.

Jeff maintains Halo and its client's superior reputations and images through on-going digital dialogue. ...

Monday 22 October 2012

10 Mission Critical Tools For Every Modern Marketer by NEIL PATEL


How do you make a home without a drill, hammer, saw, and nails? You can’t! In addition to needing the right materials to build a home, every good construction worker also need the right tools.
The same goes with marketing. You can try to increase your traffic, boost your conversions, and double your sales, but without the right tools at your fingertips it’s going to be hard.
So before you go out there and try to accomplish your marketing goals, make sure you check to see if you have the right tools to help you get there. Here are 10 mission critical tools you ought to use:

Mission critical tool #1: IFTTT

ifttt marketer
What if you could…
  • Automatically push out your latest blog post to Twitter, Facebook, and Pinterest without even visiting any of those sites.
  • Get emailed every time you get a sale.
  • Get a text message when your competitor posts something new.
  • Automatically add your Instagram photos to Dropbox without ever going to Dropbox.
IFTTT can do all of that plus more. The best part about it is that you don’t have to be an engineer to do any of the things I mentioned above.
IFTTT is a service that lets you create powerful connections with one simple statement:
If this then that.
The “this” is a trigger and the “that” is an action. An example of a trigger would be “publishing a blog post” and an example action would be “post it on Facebook and Twitter”.
In the scenario above, if you published a blog post, then it would automatically get posted onto Facebook and Twitter. That’s how IFTTT works.

Mission critical tool #2: KISSmetrics

kissmetrics marketer
Wouldn’t you love to get double the amount of visitors to your website? Well it sounds great and all, but if those visitors don’t convert into customers, what’s the point?
KISSmetrics takes a different approach to analytics. Instead of focusing on vanity metrics, it focuses on actionable metrics.
Incase you aren’t familiar with vanity metrics, think of them as: bounce rates, pageviews, time of site… etc. All of those metrics don’t really impact your bottom line (unless you are an ad driven site). Just because you improve your bounce rate, it doesn’t mean you will make more money.
KISSmetrics first and foremost tracks people. This way you can see who is doing what on your website. Secondly, it tracks metrics like conversion rates, lifetime value of a customer, churn, average revenue per user, and marketing attribution. Plus, it shows you what factors cause them to go up and down.
By showing you actionable metrics, KISSmetrics helps you focus your efforts on things that will boost your revenue, instead of things that won’t.

Mission critical tool #3: Hootsuite

hootsuite marketer
Facebook, Twitter, Linkedin, and Google Plus are just a few examples of popular social media sites. We all know it is important to be on all of them, but it is a pain in the butt to manage them all.
With Hootsuite you can easily manage all of your social profiles in one place. Plus you can use it to schedule your posts as well, which will save you time. For example you know that tweeting early in the morning or late at night may not be as effective as tweeting in the middle of the day.
If you only have time during the early morning or late nights, you can schedule tweets in advance on Hootsuite. It will automatically tweet things out for you or post on your social profiles during the ideal time so your messages will get the most visibility.
If you want to manage your social profiles from one place, track brand mentions, analyze social traffic, and schedule messages, you have to check out Hootsuite.

Mission critical tool#4: Qualaroo

qualaroo marketer
Do you think analytics can tell you everything you need to know about your website vsitiors? No. Analytics only provides quantitative data, such as showing you how many sales you got in the last 30 days.
But what analytics won’t show you is why some people weren’t willing to buy from your website. To get that information you have to gather qualitative data. Qualitative data will answer a lot of your “why” based questions, such as:
  • Why aren’t people buying?
  • Why did someone leave the checkout page?
  • Why are people abandoning my shopping cart?
  • Why are my refund rates so high?
Through Qaularoo you can easily survey your customers so that you answer all of the questions above, plus more. Once you have your answers, you can then adjust your website so that you can maximize your conversions.

Mission critical tool #5: Crazy Egg

crazy egg marketer
Analytics can be very data oriented and sometimes it’s hard to figure out what that data means.
Crazy Egg is a visual analytics tool that helps you determine how users are engaging with your website. It provides a heatmap that shows hot spots where people interact and cold spots where they don’t. You can then take the visual data from Crazy Egg and adjust your web design to help you boost your conversions.
It’s not just about having a pretty website, it’s all about having a pretty website that is usable and converts well. Crazy Egg helps you accomplish this by showing you where people click on your website.

Mission critical tool #6: SEOmoz

seomoz marketer
Search engines drive a ton of traffic. If you don’t believe me, think of it this way… Google is the most popular website in the world.
The best part about traffic from Google is that when people do searches, they have intent to buy. For example, if someone searches “blue men’s wallet” they are typically looking to purchase a blue men’s wallet.
Now to rank high on the search engines, you have to optimize your site for it, which is also known as SEO.
There are hundreds of factors that go into a search engine’s algorithm and it can be tough to figure out what they are and how to leverage them. SEOmoz takes the guesswork out of all of that. It helps you track and manage your SEO campaigns and more importantly it gives you actionable steps that you need to take to boost your rankings.

Mission critical tool #7: MIXRANK

mixrank marketer
No matter what business you are in, you have competition. And if you don’t right now, you will soon enough.
Now whether your competition is bigger and better than you or not, you can always learn something from them. But there is only one issue… your competition isn’t going to open up to you and tell you what is working for them. Especially from a marketing perspective.
Through MIXRANK you can find out where your competition is advertising and where their traffic is coming from. This will help give you ideas on where you should be advertising.
Keep in mind that if your competition is advertising somewhere it doesn’t mean that you will get a positive ROI if you also advertise on that same site. MIXRANK should just be used to give you ideas on places to test advertising campaigns.

Mission critical tool #8: Unbounce

unbounce marketer
Sending targeted traffic to your homepage is typically a bad idea. Why you may ask? Well, it won’t convert as well as sending targeted traffic to a landing page.
But there is one big issue… it takes design and development skills to create a landing page, right? It used to be that way, but with Unbounceyou no longer need developers or designers. They make it really simple for you to create landing pages on the fly so you can send targeted traffic to it.
Unbounce helps you create, publish, and optimize landing pages without your I.T. department.

Mission critical tool #9: Hellobar

hellobar marketer
Do you want to direct traffic from the homepage of your website to a special offer? Or do you want to promote your social profiles with ease? Or better yet do you want to do all of that without having to bug your tech team?
Through Hellobar you can direct your visitors and promote your most important content or offers. Hellobar adds a little bar to the top of your webpage that stands out, yet looks pretty. And within that bar you can add any message or call to action that you want.
Within the Hellobar interface you can also a/b test your offers as well and track which ones are doing the best to maximize your revenue.

Mission critical tool #10: SendGrid

sendgrid marketer
One thing that almost everyone has other than a Facebook account is an email account. It may not be sexy, but everyone has it.
As a marketer you have no choice but to leverage it as it can be used to drive new sales, encourage upsells, and even turn old customers into repeat buyers. But if you go out there and start to email people, especially thousands of people, there is a good chance that your messages are going to appear in people’s spam box.
With SendGrid, not only will you maximize your chances of your emails hitting peoples’ inbox, but you will also be able to send emails based on triggers. For example, if someone signups for your newsletter, you can add them in a 30 day email drip system that promotes your products or services.
The beautiful part about SendGrid is that they simplify the email marketing process through their easy to use interface. You don’t have to be a technical person to use it and once it is setup you’ll never need your I.T. department to help you send out emails again.
Once you send out your emails you will also be able to see deliverability stats, who clicked what, and track your conversions.

Conclusion

If you’re a marketer, don’t start your day without the mission critical tools above, or else you’ll be wasting your time and spinning your wheels. It’s all about maximizing your time and getting the best results for your company.
If you don’t have the right tools to tell you what’s working and what’s not, you may end up going in the wrong direction.
Do you know of any other mission critical tools that marketers ought to use?