Facebook today launches Facebook Gifts to make ecommerce more convenient. It turns user data into suggestions for gifts to buy right from where you spend your time — and without a friend’s address. Facebook earns a percentage of sales when you use it to buy friends physical products or digital gift cards for their birthdays, weddings, or other special occasions.
Starbucks, Uber cabs, Warby Parker glasses and products from over 100 other partners can be purchased over desktop or mobile for friends who’ll receive them as digital gift cards or physical shipments. You can even buy Gifts for yourself.
Facebook Gifts, the rebirth of gift app Karma, which Facebook acquired in May, is rolling out to select U.S. users today. The rest of the country will get it soon, and Facebook is mulling over an international launch of Gifts that could pull buyers away from Amazon, eBay, Etsy, and other shopping sites.
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