Blog covering innovative marketing and social media ideas that i discover whilst promotioning news and Information website www.link2portal.com as well as interesting news stories and submissions from a variety of companies. If you wish to submit a release to be included in this blog, please email andy.hughes@tenalpsdigital.com
Wednesday, 27 February 2013
The Market Creative set to double in size
The
Market Creative is set to double in size following a series of new business
wins, marking the company’s best year yet.
Over
the last six months the retail marketing agency has grown its existing client
base and won several new clients including Grafton Merchanting GB,
Thomas Sanderson, PZ Cussons, The Fine Bedding Company, Rest Assured
and Shipton and Co.
As a
result, the company has appointed a new account manager and is adding three new
hires to its account handling and creative teams over the next few months. To
accommodate the expanding team, The Market Creative is looking to move from its
offices on Third Avenue in Trafford Park to a more creative space in Salford
Quays or Media City.
Kathryn Wilday
recently joined the company as account manager working on Shiptons, Rest
Assured and Graftons. She has seven years marketing experience and her
previous role was working as a freelance account manager for BJL and
Creative Spark.
Account
director Adam Tregaskis has been promoted to head of retail where he will
oversee client services and be responsible for business development.
Sue
Benson, managing director at The Market Creative said: “By the end of our
financial year in June we are on track for more than doubling the turnover and
profit, in just one year. We put this down to having successfully carved out a
niche and to our in-depth grasp of our clients businesses. We mostly operate at
board level, talking their language rather than from just a marketing
perspective. This gives us a thorough understanding of our clients’ business and
helps to set us apart from other agencies.”
“Despite
the well reported suffering high street, some retailers and brands in retail
spaces are getting it right and as a result are extremely buoyant. I feel that
it is an exciting time for retail at the moment and we are in a strong position
to continue to capitalise on this demanding and fast changing
market.”
The unsung heroes shaping roadshow success
comment from EMS MD Keith Austin
Bobby Moore, George Best, Kevin Keegan... they are all part of the football heroes line-up for the latest set of Royal Mail stamps. Keith Austin, managing director at Event Marketing Solutions (EMS) reflects on how the role of the hero isn’t just reserved for the rich and famous and how heroism is alive and well in the roadshow business.
Bobby Moore, George Best, Kevin Keegan... they are all part of the football heroes line-up for the latest set of Royal Mail stamps. Keith Austin, managing director at Event Marketing Solutions (EMS) reflects on how the role of the hero isn’t just reserved for the rich and famous and how heroism is alive and well in the roadshow business.
Having just seen the line up of stars set to adorn our stamps it
made me wonder how many people really count these as their heroes and if we
were to compile our own list, who would we choose.
My guess is that many would consider those much closer to home and
this got me thinking about the roadshow business, how we work at EMS and the exceptional role Unit Managers play out on
the frontline.
Our Unit Managers are the face of our business, critical
to roadshow success and the real heroes behind the business. They are the
people who work out in the field, the first to greet our clients on-site,
responsible for delivering, setting up and managing the exhibition vehicles –
and without a doubt they leave the longest lasting impression.
When I look back at their job specifications I wonder how we ever
found such passionate people to fill these vital roles...full HGV
licence, great communicator, technically savvy, mechanically minded,
multilingual, EMEA experience, problem solver, and happy to work away for
long periods, over weekends and Christmas! It’s these important ‘extras’
that make the difference to a tour’s success – they truly are the ‘games
makers’ of the roadshow business.
We are fortunate to have recruited and inspired more than 15 of
these trusty, committed professionals who work happily around the clock,
leaving no stone unturned to ensure the delivery of some of the most engaging,
inspiring and technically demanding experiences on behalf of our clients.
I am constantly bowled over by their ‘can do’ attitude 100% of the
time - the show must go on and they are always ready and willing to jump on a
plane at the drop of a hat or stay on the road to cover other tours.
The task of a Unit Manager is huge and requires wide-ranging
skills, yet they execute it expertly. They are a critical part of the
event-goers experience and the thanks and appreciation they receive from global
audiences reconfirms that human contact can leave the most valuable
long-lasting impression.
Thursday, 21 February 2013
Green Deal consultancy - TheGreenAge
TheGreenAge
- UK Finalist in CODE_n13 Innovation Contest
London,
January 22 2013 – TheGreenAge, a new startup aimed at helping consumers
increase the energy efficiency of their homes and reducing their carbon
footprint, is one of two UK companies to make the final of the CODE_n13 Contest
and have the opportunity to win 15,000€ as well as present the business at the
CeBIT 2013 trade show in Hanover, Germany (5-9 March). TheGreenAge is on the
list of the 50 finalists for its innovative website that provides impartial
advice and tools to help consumers save money on their energy bills and reduce
their overall carbon footprint, whether at home or out and about.
“The
variety and quality of the entries was incredible,” says Ulrich Dietz,
initiator of CODE_n and CEO of GFT Technologies AG. “Once again, we will be
presenting 50 highly interesting, up-and-coming firms at CODE_n. Anyone
interested in energy transition solutions and meeting international start-up
pioneers simply has to check out Hall 16 of CeBIT.” CODE_n finalists will have
their own 4,000-square-metre area in Hall 16 at the world’s biggest IT trade
show CeBIT to showcase their innovative business solutions.
James
Alcock, Founder of TheGreenAge commented “This is a fantastic opportunity for us
at TheGreenAge to get our message out to consumers who are struggling to pay
their energy bills that there are numerous way to lower bills while also
helping the environment”
The
50 finalists invited to CeBIT include companies from Germany, the USA, Spain,
the UK, Greece, the Netherlands, Brazil and Switzerland. Participants from the
Ukraine, Austria, Denmark, Iceland and Algeria will also be presenting their
promising business concepts. A total of 250 companies from 35 nations had
submitted entries. The winners of the two CODE_n13 Awards, each worth €15,000
in cash, will be chosen by a top-rate international jury on 7 March 2013.
“Energy
transition offers tremendous opportunities for IT companies,” says Christopher
Ortiz, Managing Director of CODE_n supporter, GFT UK. “Intelligent IT solutions
alone, however, are still no guarantee of business success. Companies also need
a compelling and well-conceived business plan which can turn their ideas into
reality. Our finalists combine technology and business ideas – and thus have a
great chance of firmly establishing their ideas on the market.”
About
TheGreenAge
TheGreenAge was founded in 2012, and is the premier
impartial green hub for consumers. It is an interactive platform allowing like
minded individuals and businesses to connect and share ideas on green energy
and environmental sustainability. TheGreenAge has also recently launched an
innovative carbon offsetting shop that allows consumers to shop at their
favourite high street stores online at ‘no extra cost’, whilst offsetting a
large proportion of their carbon footprint in the process.
About
CODE_n
CODE_n is an
international initiative for digital pioneers, innovators and ground-breaking
startups. Initiated in 2011 by GFT Technologies, the goal of this network is to
support outstanding business talents and their exceptional business ideas,
provide them with a platform for dialog, and therefore stimulate innovation in
the field. CODE_n stands for “Code of the New,“ the DNA of innovation. The
initiative is sponsored by Ernst & Young and Deutsche Messe.
In 2013, CODE_n
will grant the CODE_n Award for the second time, this year under the motto
“Smart Solutions for Global Challenges” with a focus on IT-based concepts for
sustainable energy supply and usage. For further information visit: www.code-n.org.
For more press information re TheGreenAge contact:
Email: Alan.Bouquet@TheGreenAge.co.uk
(Press Officer)
Number : 07738 381666
For more press information re CODE_n contact PR Savvy:
Kate Warwick, kate.warwick@prsavvy.co.uk,
078 1069 7282
Jan Howells, jan.howells@prsavvy.co.uk,
0771 388 3773
Wednesday, 20 February 2013
nx SEO Issues Urgent Call to Action for UK Businesses and Websites
Billions in Revenue Being Squandered by Ineffective or Absent Mobile Apps
Bespoke mobile apps from Weblinx SEO
Marketing and promotion can no longer be viewed as a one-way exchange of information, but must instead allow serious scope for reply and genuine interaction with the consumer in question.
London (PRWEB UK) 20 February 2013
Weblinx SEO has this week issued a stark warning to the businesses of the UK regarding complacency over the mobile revolution. According to the team, billions of pounds of potential revenue are being needlessly thrown away by businesses not getting to grips with the power of mobile marketing and app development.
The web as a whole is so complex and convoluted that to stand out is the only means by which to guarantee survival in the face of growing competition. What’s more, the vast majority have already joined the exodus to mobile Internet access as a primary means, with PC and laptop use plummeting like never before.
The web as a whole is so complex and convoluted that to stand out is the only means by which to guarantee survival in the face of growing competition. What’s more, the vast majority have already joined the exodus to mobile Internet access as a primary means, with PC and laptop use plummeting like never before.
According to Weblinx, all of the above adds up to a situation whereby those investing in mobile app development have unlimited potential for gains, while those overlooking the importance of the mobile web face a less certain future.
A Means of Interaction
“Mobile phones are among the most effective means of reaching a wide target market. With the latest innovations in the mobile phone internet marketing industry, companies are able to interact with customers on a regular basis. Custom applications for mobile phones can boost and enhance their performances and functions.” – Weblinx SEO
Weblinx SEO is adamant that today, there is little more important when it comes to winning over a target market than interaction. Marketing and promotion can no longer be viewed as a one-way exchange of information, but must instead allow serious scope for reply and genuine interaction with the consumer in question.
This is something that is not only offered with a bespoke mobile business application, but also travels around with the owner of the device 24 hours a day wherever they may go – pure marketing gold. An app serves as a portal through which a business can continually push its communications and promotions to an extent no other marketing tool on Earth comes close to.
This is something that is not only offered with a bespoke mobile business application, but also travels around with the owner of the device 24 hours a day wherever they may go – pure marketing gold. An app serves as a portal through which a business can continually push its communications and promotions to an extent no other marketing tool on Earth comes close to.
Whether this means offering a ticket booking service, online purchase options, free-to-play games or merely a means by which to access the catalogue of the business, a mobile app is truly unrivalled in terms of scope and potential.
An SEO Boost
“Mobile app development services are very important for modern companies, especially when created in conjunction with an SEO campaign. Today, companies are striving to reach their target audience through varied means.” – Weblinx SEO
In addition to the prowess and power of a mobile application in its own right, such services can be combined with a strong SEO strategy to help give the website a truly enormous boost in terms of exposure. Like the mobile web, SEO has become a fundamental prerequisite for any business intent on surviving in the face of enormous competition – there’s simply no way to get noticed without ranking high with the major search engines.
As such, the overall package of benefits delivered by elite mobile application development is pretty much immeasurable, but according to Weblinx SEO is one that every modern business should be giving serious consideration to or risk falling dangerously behind the times.
About Weblinx SEO:
Founded in 2004, Weblinx SEO is made up of a team of elite web marketing and SEO professionals with the tools, experience, drive and passion required to send online businesses to the next level and beyond. The winner of several coveted industry awards, Weblinx differentiates itself from the masses by offering a simple, affordable and transparent service where all parties are kept right in the thick of things at all times. More information can be found at http://www.weblinxseo.com.
Mobile Phone Websites
Introducing www.smart-data.co.uk
We are an online marketing and web
design firm, specialising in getting companies like yours more clients and more
business from the internet.
There are more mobile devices than
TV's and computers combined. Mobile visitors will give up looking on a
non-mobile friendly website. The world has already gone mobile…
2013 is the year accessing the
internet via mobile devices will overtake traditional methods. Do not let your
business get left behind!!
So here's what I'm offering;
- . A mobile-friendly website, using your company logo, colours and contact details and Click To Call function, Menu Landing Page, About Us, Products / Services, Offers / Price List, Contact Us.
- . Automatic Re-Direction script – Get Mobile Visitors In Right Place.
- . Basic Updates on Your New Mobile For The Initial 12 Months.
- . 12 Months Hosting.
- . QR Code (Black & White Squares scalable by mobiles)
For more information please follow
the link below:
If you are interested please contact
Steve Scott
Web: www.smart-data.co.uk
Email: stevescott@smart-data.co.uk
Monday, 18 February 2013
TPP Law launches Legal News Podcast LawTalk
Specialist public services law firm TPP Law
has today launched LawTalk™ a legal news podcast service covering news, views
and features on outsourcing and partnerships in public services.
Says Mark Johnson, Managing Director, “Our
clients and contacts were telling us they wanted to receive relevant and timely
information from us in new ways, harnessing the power of digital and social
media.
“Our lively and upbeat fortnightly 20-minute
podcast will include an in-depth feature on a topical area of public services,
an interview with an industry insider, as well as a round-up of other news
stories. Our first programme focuses on the conversion of schools into
academies and the launch of free schools.”
The initiative is the brainchild of Johnson
who lists being a DJ among his previous career achievements: “I guess I have
always been a frustrated radio producer. Putting together LawTalk with my
colleagues has been a lot of fun, as well as producing great content which
keeps us visible online.”
Download the latest edition here http://wp.me/p2Zwgd-bC
Contact: Mark Johnson, Managing Director mark@tpplaw.co.uk 07768 645817 or Clare
Turnbull, Kysen PR on clare.turnbull@kysen.com.
Friday, 15 February 2013
Asturias Bathrooms Tap into Social Media Experts
Lincolnshire Based Bathroom Supplier Teams Up With Local SEO Company on New Social Media Campaign.
We contacted SEO Traffic Lab after we were recommended their services by another local business.
(PRWEB UK) 15 February 2013
Asturias Bathrooms, fresh from the launch of their new website, are delighted to announce a link up with local SEO firm, SEO Traffic Lab, as they launch a new social media campaign aimed at providing customers with what they want and need every step of the way. Specialising in helping local firms improve their online presence, SEO Traffic Lab are seen as the perfect partner for Asturias Bathrooms as they look to press on with their plans.
Asturias Bathrooms come into their new campaign on the back of the successful launch of their new website. The team behind the company have gained a number of years’ experience in bathrooms and the company aims to be able to offer its customers the highest quality bathroom suites in the UK combined with highly competitive prices unmatched by any offline retailer, combined with the level of knowledge and service you would expect from a high street store. With the addition of a strong social media arm to the company’s online presence, they hope that more and more customers will have easy access to this information and knowledge on a more regular basis.
Speaking about the link up with SEO Traffic Lab, Jon Francis Lee of Asturias Bathrooms said, “We contacted SEO Traffic Lab after we were recommended their services by another local business. They were very pleased with their work and their skill at the social media side of their online presence really made me take note. I hope that they can have as much impact working with us on our future endeavours.” Asturias Bathrooms hope that this link up will help take them to the next level in terms of their business and SEO Traffic Lab believes they are able to help them.
Richard Hill from SEO Traffic Lab said, “We were approached by Asturias Bathrooms to help integrate a new social media platform for their business and really build their online presence and we are really looking forward to working with another local company and helping them to build for the future.”
Asturias Bathrooms sell a wide range of bathroom suites from their online store as well as a number of fixtures and fittings to finish off their customer’s bathrooms. Their hope for the future is for their customers to have somewhere to speak with their team in an informal basis and get help with all aspects of their bathroom design.
About Asturias Bathrooms
Asturias Bathrooms are a relative newcomer to the online world but bring with them a wealth of experience when it comes to bathrooms. As a local, Lincolnshire based, company, they feel they have the in-depth knowledge that the customer needs when planning their next bathroom and their online portal allows them to offer this friendly advice along with competitive, online only prices on a wide range of bathroom products from complete bathroom suites to taps and mirrors.
Asturias Bathrooms are a relative newcomer to the online world but bring with them a wealth of experience when it comes to bathrooms. As a local, Lincolnshire based, company, they feel they have the in-depth knowledge that the customer needs when planning their next bathroom and their online portal allows them to offer this friendly advice along with competitive, online only prices on a wide range of bathroom products from complete bathroom suites to taps and mirrors.
Neha Singh
YESpay International
08712219510
YESpay International
08712219510
YESpay invites you to its 3rd Partner Event - Innovation In Action on Feb 26th 2013 at Centre Point, London
Over the years YESpay has been responding to the Pan-European and North American credit/ debit, Mobile and Internet payments landscape, helping people ‘pay the new way’.
London (PRWEB UK) 14 February 2013
With the constant transformation in consumer payments, players across the payment value chain can stay ahead of the evolving industry by adopting the latest in technical advancements.
The theme of this year’s Partner Event is ‘Omni-channel Retailing and Point-to-Point (P2P) Encryption in Payment Services’. The event is going to be power packed with insightful presentations on topics like ‘Multi-channel payment solutions for multi-national retailers’ and ‘Standalone terminals supported with Point-to-Point Encryption’. The presentations will also highlight Cross-channel convergence uniting mobile, e-commerce, brick-and-mortar worlds via smartphones and tablets.
YESpay is delighted to share the stage with WorldPay, UK's leading card acquirer throwing light on innovative modes of Integrated Payments.
YESpay will also launch an exhaustive book on payments - ‘Innovations in Cloud Payments and Mobile Payments’. For those seeking innovative topologies in payment systems, this book will be a great starting point with interesting insights on the mechanisms, future trends and opportunities.
“Readable and comprehensive, it distils a voluminous knowledge of the industry and how it is advancing. Part encyclopedia, part instruction manual, this book should be of interest to all working in or around payments. From retailers (both physical and eCommerce), to the providers of new payment methods to those in consumer banking and beyond, there is much to be learned from these pages”.
- Ron Kalifa, CEO, WorldPay
Join the Partner Event to enjoy the plethora of intriguing information and exploit it for competitive advantage on Feb 26th, 2013 at Centre Point, London
Click here to register now
13:00 – 13:30
Registration
Registration
13:30 – 14:00
WorldPay partners with YESpay to deliver integrated POS payment services - Explores the need for partnerships to deliver an effective integrated retail payment strategy for merchants of all capacities by Darren Wilson, Managing Director, Streamline at WorldPay
WorldPay partners with YESpay to deliver integrated POS payment services - Explores the need for partnerships to deliver an effective integrated retail payment strategy for merchants of all capacities by Darren Wilson, Managing Director, Streamline at WorldPay
14:00 – 14:45
YESpay's solution to Point-to-Point Encryption for integrated POS - Delivering an effective strategy on implementing a secure P2PE strategy for multi-tiered retail, kiosk and mobile merchants by Dr. Chandra Patni, CEO & CTO, YESpay
YESpay's solution to Point-to-Point Encryption for integrated POS - Delivering an effective strategy on implementing a secure P2PE strategy for multi-tiered retail, kiosk and mobile merchants by Dr. Chandra Patni, CEO & CTO, YESpay
14:45 – 15:00
Q&A session
Q&A session
15:00 – 15:30
Assisted selling made simple & secure for integrated POS - Enabling cross-channel convergence that unites the mobile, e-commerce and brick-and-mortar worlds via smartphones and tablets by Simon Curtis, SVP Strategic Business Development, YESpay
Assisted selling made simple & secure for integrated POS - Enabling cross-channel convergence that unites the mobile, e-commerce and brick-and-mortar worlds via smartphones and tablets by Simon Curtis, SVP Strategic Business Development, YESpay
15:30 – 16:00 Standalone Terminals with advantages of fully integrated POS - A focus on helping small retailers using standalone terminals that give the benefit of an integrated payment gateway service by Rohit Patni, EVP Sales & Marketing, YESpay
16:00 – 16:30
Open Forum - An interactive question and answer platform
Open Forum - An interactive question and answer platform
16:30 onwards
Cocktails and Networking
Cocktails and Networking
About YESpay International Limited
YESpay International Ltd., a global card payments service company, provides highly secure Internet, EMV Chip & PIN, contactless and gift card payment processing services to independent and multi-chain merchants. Through EMBOSS, the YESpay Managed Payment Service, merchants can quickly accept Integrated card payments within EPOS, kiosks, hospitality and e-commerce systems with minimal capital investment and low on-going services costs. EMBOSS is an on-line IP-based payment processing service that has been generically pre-accredited by major Card Acquirers in Europe and North America (including First Data Merchant Service (FDMS), Chase Paymentech, Barclaycard Business, HSBC, HBOS, Lloyds Cardnet, Streamline, Ulster Bank, Elavon, PBS, Amex and Diners). In addition, the YESpay EMBOSS service is fully end-to-end certified to Payment Card Industry Data Security Standards (PCI DSS) Level 1 as mandated by Visa and MasterCard. The YESpay EasyV-Suite of card payment products is innovative and cost-effective for EPOS, Kiosk, Hospitality, Mobile and Internet environments. With the YESpay EMBOSS card payment service, merchants can perform card payments in both card-present and card-not-present environments.
YESpay International Ltd., a global card payments service company, provides highly secure Internet, EMV Chip & PIN, contactless and gift card payment processing services to independent and multi-chain merchants. Through EMBOSS, the YESpay Managed Payment Service, merchants can quickly accept Integrated card payments within EPOS, kiosks, hospitality and e-commerce systems with minimal capital investment and low on-going services costs. EMBOSS is an on-line IP-based payment processing service that has been generically pre-accredited by major Card Acquirers in Europe and North America (including First Data Merchant Service (FDMS), Chase Paymentech, Barclaycard Business, HSBC, HBOS, Lloyds Cardnet, Streamline, Ulster Bank, Elavon, PBS, Amex and Diners). In addition, the YESpay EMBOSS service is fully end-to-end certified to Payment Card Industry Data Security Standards (PCI DSS) Level 1 as mandated by Visa and MasterCard. The YESpay EasyV-Suite of card payment products is innovative and cost-effective for EPOS, Kiosk, Hospitality, Mobile and Internet environments. With the YESpay EMBOSS card payment service, merchants can perform card payments in both card-present and card-not-present environments.
Contact details:
UK Headquarters: Checknet House, 153 East Barnet Road, Barnet, EN4 8QZ, UK | +44 - 203 - 006 – 3790
Canada Office: 116 Spadina Avenue, Suite 201, Toronto, Ontario, M5V 2K6, Canada | 1 855-YES-PAY- 1
PR Contact: Neha Singh, Marketing Manager, ext. 402, neha(dot)singh(at)yes-pay(dot)com, marketing(at)yes-pay(dot)com
UK Headquarters: Checknet House, 153 East Barnet Road, Barnet, EN4 8QZ, UK | +44 - 203 - 006 – 3790
Canada Office: 116 Spadina Avenue, Suite 201, Toronto, Ontario, M5V 2K6, Canada | 1 855-YES-PAY- 1
PR Contact: Neha Singh, Marketing Manager, ext. 402, neha(dot)singh(at)yes-pay(dot)com, marketing(at)yes-pay(dot)com
EOCosmo.com Seminar: The Advantages of Local SEO
SEOCosmo.com held a seminar where their experts talked about the advantages offered by local SEO.
Businesses around the world can benefit the most by running their local SEO campaigns first.
Miami, FL (PRWEB) January 29, 2013
With the latest estimation of 466 billion active websites, it is easy to say that the Internet has grown into a very large place. This also means that there is an increased number of competing websites in terms of search engine optimization. This is one of the reasons why SEOCosmo.com decided to hold a seminar on how local SEO can help to avoid competing with businesses that exist outside of the country, state, or town.
SEOCosmo.com is one of the trustworthy SEO companies dedicated to providing complete SEO services. The company has already successfully ranked a number of small, medium and large businesses, and they are also proud to express 100% customer satisfaction, which puts them right on top.
One of the company’s experts made a comment right before the seminar had started:
“Businesses around the world can benefit the most by running their local SEO campaigns first. These campaigns specifically blossom when there are services or goods that cannot be shipped to the user’s house by mail. These things include goods like furniture and services like appliance repair, which are great examples of things for which people might actually leave their home to buy after finding them through a local search. This seminar has explained some of the basic things that every business owner should know about. Another thing is that local SEO, aside from attracting local search traffic, also has some other key advantages. Local SEO is able to bring authenticity and an audience of people who are a bit more likely to purchase services or products directly to a website.”
“Businesses around the world can benefit the most by running their local SEO campaigns first. These campaigns specifically blossom when there are services or goods that cannot be shipped to the user’s house by mail. These things include goods like furniture and services like appliance repair, which are great examples of things for which people might actually leave their home to buy after finding them through a local search. This seminar has explained some of the basic things that every business owner should know about. Another thing is that local SEO, aside from attracting local search traffic, also has some other key advantages. Local SEO is able to bring authenticity and an audience of people who are a bit more likely to purchase services or products directly to a website.”
SEOCosmo.com has also announced another seminar for young entrepreneurs that will talk about the importance of using local SEO in their marketing campaigns.
If you would like to contact SEOCosmo.com and find out more about what they have to offer, please visit their website http://www.seocosmo.com/.
Joshua Hood
SEO Miracle
786-220-4929
SEO Miracle
786-220-4929
SEO Positive Publishes Advice on Optimising Twitter for Digital Marketing
Leading online promotion company, SEO Positive, have published advice on how Twitter can be used for effective social media marketing.
(PRWEB UK) 15 February 2013
New statistics released by Twitter and Compete haverevealed the habits of mobile twitter users interaction with brands. It reveals that Twitter users that primarily access via mobile devices are 96% more likely to follow eleven or more brands, while the average Twitter user follows five or more.
Twitter’s mobile users were also 58% more likely to recall seeing an ad, and 63% more likely to click on links. They were also 78% more likely to retweet and 85% more likely to favourite tweets.
In light of the figures, SEO Positive has advised ways for businesses to use twitter to get the best social media marketing and visibility from their campaign:
- Establish a good mix of conversation about news and trending topics as well as humour when appropriate, along with business promotion. This will ensure more successful engagement with customers.
- Invest in a good management tool for Twitter such as Tweetdeck, this enables easy monitoring of Twitter such as following discussions and viewing profiles. There is also the option to set up customised themed feeds to follow.
- Competwition is a great way of attracting followers and interacting with consumers. It’s a quick and easy way of setting up offers and promotions and monitoring surges in followers. It also has a random winner generator for fairness and management of the competition.
- Stat sites such as Twitter Counter allow brands to keep track of their twitter statistics and gain an idea of their progress.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.
Wednesday, 6 February 2013
In January 2013, SGS was awarded a contract to provide consultancy services for various infrastructure projects in India by the Tamil Nadu Urban Finance and Infrastructure Development Corporation Ltd. (TUFIDCO)
Tamil Nadu Urban Finance and Infrastructure Development Corporation Ltd. has chosen SGS to provide consultancy services to assist in guiding the overall progress, financial responsibility, quality control and statutory compliance of various governmental projects. The three-year contract was signed in January, 2013.
The Tamil Nadu Urban Finance and Infrastructure Development Corporation Ltd. (TUFIDCO) mainly focusses on providing financial assistance and general guidance for the developmental strategies of local bodies, corporations, boards, authorities and parastatal agencies. As a Nodal Agency in the Indian state of Tamil Nadu, TUFIDCO is responsible for the oversight and implementation of governmental programs.
The Integrated Urban Development Mission (IUDM), launched by the Tamil Nadu government for the enhancement of urban infrastructure in nine corporations, one-hundred twenty-five municipalities and five-hundred twenty-nine town assemblies known as panchayats, is the state's single largest initiative for the planned development of towns. TUFIDCO has been assigned to appoint independent consultants by zone to supervise projects sanctioned under IUDM for the year 2012-2014. According to IUDM, SGS is responsible for supervising project progress in three zones: Zone II (Thiruvannamalai, Dharmapuri and Krishnagiri), Zone V (Cuddalore and Villupuram) and Zone VI (Thanjavur, Nagapattinam and Thiruvarur) over the next twenty-four months.
SGS Expert Supervision Skills to Monitor Project Progress
Working as an independent consultant with expert competence and extensive experience in similar projects, SGS will supervise the progress and check the quality of the implementation of developmental projects related to roads, storm water drainage, water supply, solid waste management and underground sewer systems which are funded under IUDM.
SGS will provide reporting in four areas to ensure timely, financially sound, quality and compliant projects.
Reporting on project physical progress will include relating and explaining any delays with urban local bodies or contractors, pinpointing bottlenecks or potential problems likely to have an effect on momentum and chronicling any deviation or modification of implementation work.
Financial progress reporting will be carried out with respect to the value of the work done, bill submission, payment of bills, accounting records, IUDM payment vouchers and IUDM project account bank statements. Utilization of funds and any diversion there from will also be disclosed.
Quality assurance and quality control reporting will chart the methodology and frequency of contractor-performed testing in order to ensure the integrity of those tests are in line with good industry practices. SGS will provide confirmation that materials used for construction meet the specifications of the contracted agreement and immediately report any cases of non-conformity from quality reviews based on available documentation and discussions with implementing agencies.
Contractor quality testing results shall be submitted in the reporting and SGS has the authority to conduct random quality testing wherever it deems necessary. In addition, SGS will provide conclusive project reporting and certify the project as complete.
SGS will provide reports illustrating the project implementation compliant to the various statutory requirements and regulations.
SGS supervision of the diverse infrastructure projects in Tamil Nadu will ensure the integrity of the works to guarantee successful project completion in terms of time, money, quality and compliance. SGS consultancy services bring added value to the assets and secure investments.
SGS is proud to have been chosen to assist in these important development projects positively affecting the daily lives of millions of Indian citizens.
For further information, please contact:
SGS India Private Limited
Salim Khan
Principal Manager
226 Udyog Vihar, Phase I
Gurgaon - 122 015
Haryana, India
t: +91 124-6776344
f: +91 124-2399762
E-mail: industrial.pr@sgs.com
Website: www.sgs.com/construction
ABOUT SGS
SGS is the world's leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 75,000 employees, SGS operates a network of over 1,500 offices and laboratories around the world.
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